How to build brand awareness & trust?

Brand trust makes up more than just trust that the brand’s product will be a good one. It also encompasses the entire experience that customers have with the brand, from buying to using the product.

When consumers trust a brand, there are three main factors that are important for them to build confidence and trust in the brand.

The first of these is being open and honest. The second is being inclusive and respectful, and the third is caring for customers and being able to identify with them.

You might have heard this word “Personal brand” frequently without realizing its importance. Today I am going to walk you through what personal brand is all about why you need a personal brand? And how to build yourself as a personal brand this 2021?

Personal branding is how you showcase your uniqueness, your expertise, your character and stand as an authority in your particular field. Every individual has a unique style, taste and talent and we stand for different core values and beliefs. For example, some people like to be trendy while others may like to be classy, sassy or traditional.

You may be an idealist, optimist, narcissist, feminist, materialist, atheist or anything. Beliefs, opinions and ideas vary from person to person. You may be an entrepreneur, a freelancer, a home maker, an influencer, a student or a dreamer. Your uniqueness is what differentiates you from the rest and this is how you stand out as a personal brand.

One of the most common mistakes marketers make when promoting their products/services on social media is being too “salesy”.

The big secret to any technique in attraction marketing is that they will buy and they will join for THEIR reasons (not yours).
You’re not trying to sell people!
You’re not trying to force, coerce, or pressure people into doing something.
Sure, you can use pressure to get the sale, but in the long term, that’s going to backfire.

Okay, so before the actual process, there are two things you must do prior to putting together your message:
1. Know about your audience.
2. You need to understand what makes people to buy.

In our online business landscape, it’s easier to conduct research and analysis which helps you understand market dynamics so you can find an optimal way to reach your target customers. Analyzing your market and competition also helps you determine how your company and your product fit in the current environment. These competitors hold a commanding position in their core market, allowing them to expand into different industries and verticals. Practically, you can track everything your competitors do – from products to people to promotions.

The goal is to find out what is working for other businesses in your industry so that you can make the most informed decisions and gain competitive advantages. A competitive analysis is just one input in your growth strategy —  and a limited one at that. You don’t want to look to your competitors for marketing tactics. They might be spending thousands on Facebook ads, but that doesn’t mean it’s working.