How to sell like a pro without being salesy?

One of the most common mistakes marketers make when promoting their products/services on social media is being too “salesy”.

The big secret to any technique in attraction marketing is that they will buy and they will join for THEIR reasons (not yours).
You’re not trying to sell people!
You’re not trying to force, coerce, or pressure people into doing something.
Sure, you can use pressure to get the sale, but in the long term, that’s going to backfire.

Okay, so before the actual process, there are two things you must do prior to putting together your message:
1. Know about your audience.
2. You need to understand what makes people to buy.

If you want somebody to do something, you must give them a reason!
I’m not saying to make up fake reasons.
Use real reasons—emotional reasons.
Combining logic and emotion in this way will make your message significantly more compelling and irresistible, without being pushy or aggressive.

Here are 5 ways to sell more authentically and without being pushy

(1) Allow your clients to decide what feels right for them:

You want your clients to feel good. If you have to wait for that decision, that’s fine. Encourage the person to stay connected and reach out if they have questions.

(2) Focus on being of service instead of pushing your own agenda:

Listen to your clients, build rapport, show them how you can help them, and let them make the right decisions for themselves.

(3) Treat others the way you want to be treated:

Treat everyone with respect and dignity. No shaming potential clients into working with you. Otherwise, you’re starting off with a bad client relationship right from the beginning.

(4) Trust yourself first:

Take sales advice from others by all means but trust yourself and listen to your intuition first, even if someone more successful than you tells you otherwise. Don’t let others steer you out of your ethics and values.

(5) Be detached from the outcome

Accept that not all sales calls/discovery calls will end in a sale but that’s OK. Have the courage to trust that the right clients will decide to work with you.

It’s what we all fear most, right? Being spammy, salesy, or annoying to our network. But yet, people posting about their business in the most sales-like way. Mostly on accident.
So how do we NOT promote our business all salesy-like?
By creating awesome content and sharing awesome images.
Content is the words, descriptions, phrases you use to describe or share your products and services while images are those that you share with your content.

1. Clearly identify the emotion-evoking problem and solution: Let’s discuss what an emotion-evoking problem/solution is compared to the typical problem/solution-based content that most marketers use to promote their businesses.

Typical Problem-Solution Examples:
I sell homes (solution) for people that need a bigger home (problem).
I sell coffee (solution) that gives people more energy (problem).
We have to get to the root-cause analysis of what you actually sell and what people are ACTUALLY looking for as it relates to emotions and feelings.

EMOTION-EVOKING PROBLEM :
I sell confidence (emotion-evoking solution) for people that struggle with low-self esteem (emotion-evoking problem) due to acne.
I sell happiness (emotion-evoking solution) for families that are struggling to find a home that meets their growing family’s needs (emotion-evoking problem).
I sell energy (emotion-evoking solution) for people that dread getting out of bed every morning (emotion-evoking problem).
Powerful, right?

This is shifting the focus from product/service ATTRIBUTES to the product/service BENEFITS in a relatable and personable way that evokes the emotions of your ideal customers in order to get them to understand how your products can help them.

2: Fact Tell, Stories Tell.

Share facts all day long about how great your products and services are. It could be that your company is the #1 in its industry, or your product is the first of its kind, or even that 90% of people experience a certain (INCREDIBLE) result… But consumers don’t buy facts.
Consumers need to be shown how your products and services can solve their problems, and just like in content hack #1, we can do a DEEP DIVE on their problems and frame your solution via stories and testimonies.

Create Awesome Images

Hack #1 – ALWAYS HAVE AN IMAGE!

It’s obvious, but more often than not, I see promotional social media posts that have NO image whatsoever. First, most people will automatically scroll right past it because text-only posts are naturally just not as eye-catching; second, the FB algorithm won’t favor it as much as if it had a picture with it; and third, without a visual, it’s difficult to SHOW your ideal customer what it is you have to offer.

Hack #2 – Transformative visuals are golden.

Whenever possible, share a picture that reflects the transformation that your product or service has given a customer or client in the past. Before and afters do REALLY well on social media, but if this doesn’t particularly apply to your business, give a visual of the benefit your ideal customer is in search of (i.e. a happy person, a beautiful home, etc.).

Hack #3 – Avoid pictures of products.

If you are a product-based business, posting pictures of your products will not provide your ideal customer with the benefits that they will get (this is related to content hack #1). If we are trying to evoke emotion and grab attention, we have to illustrate (as best as possible) the benefits that our customers will get when they use or leverage your products or services.

You’ll learn how to build your business online using proven attraction marketing techniques so you’ll never have to chase down deadbeat prospects, or deal with cold calling and rejection, ever again.

Passively generates 100 leads per day, 50 customers per day, and recruits 60-80 new serious business-builders into his business each month.
These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).
The bottom line is that, in today’s age, you don’t need to be a pushy salesman to build a successful business!

And if you found this content helpful, I would love to read your comments below!

14 thoughts on “How to sell like a pro without being salesy?”

  1. קליניקות חדשות, נגישות,
    נעימות, שקטות ומעוצבות בצורה
    המשרה אוירה טיפולית ומרגיעה.

    קליניקות מודולריות מותאמות לצרכי הרופאים והמטופלים.
    מה שרואים זה מה שמקבלים, כל מה שאתם עושים
    זה להיכנס לפורטל שאתם סומכים בו ומאמינים בו,
    מבקרים ורואים תמונות אמיתיות ובוחרים את מה שמתאים לכם.
    כך לדוגמא, בעת שאתם מעוניינים לעבור עיסוי
    בנהריה המתמקד אך ורק בראש, או לחילופין בעיסוי המתמקד באזור
    הכתפיים. אך אם אתם מעוניינים בעיסוי מפנק בעפולה לצורכי הנאה
    ורגיעה או לרגל אירוע שמחה מסוים, תוכלו לקרוא במאמר זה על שלושה סוגי עיסויים אשר מתאימים למטרה זו ויעניקו לכם יום
    בילוי מפנק ואיכותי במיוחד אשר סביר להניח שתרצו לחזור עליו
    שוב כבר בשנה שאחרי. בזכות העיצוב היוקרתי של
    הדירות הדיסקרטיות בקריות ושירותי הליווי ועיסוי, הדירות
    הדיסקרטיות מתאימות למגוון מטרות ויעניקו
    לכם בילוי ושהות מהמשובחות ביותר שחוויתם.
    בדירות הדיסקרטיות פינוקים נוספים כמו שתיה חמה/קרה, בר אלכוהולי, ג’קוזי, ושירותי
    ליווי ועיסוי ממבחר הבנות שתבחרו במגזין בננה.
    בפורטל בננה, הדירות הדיסקרטיות נבחרו בהקפדה יתרה תוך שמירה על ניקיון ואסתטיקה,
    נגישות וזמינות, הדיסקרטיות, איכות השירות וסוגי השירות.
    אנחנו מציעים לכם את החדרים האיכותיים
    ביותר באזור כפר סבא, אשר יאפשרו לכם חופשה רומנטית,
    קצרה ואינטימית, וזאת עם
    שמירה על רמה מלונאית ברמה הגבוהה ביותר.

  2. The 1998 2001 questionnaire obtained extensive information on menstrual and reproductive history, use of exogenous hormones, anthropometric factors, cigarette smoking, alcohol consumption, and screening for breast and ovarian diseases. clomiphene citrate for men Well, tamoxifen is apparently still quite potent in the liver.

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